BRAND DESIGN Question 1 * Name Brainstorming (if needed) Question 2 * What’s your official business name? Question 3 * Logo variations needed: Do you have a current tagline, or would you want to include an established date or 2-3 words that describe what you do? Question 4 * What are some brand words that you feel describe your business? Question 5 * Are there any color schemes or font styles you really love? Pinterest board link Question 6 * If you were to have an icon in your logo, is there anything you feel very connected to? Question 7 * Brand collateral notes: Question 8 * Any other branding notes? Thank you! WEBSITE DESIGN Question 1 * Let’s break down the different goals of the website: Question 2 * Any content you want to add or take away from your current site? (only applies if you have an existing site) Question 3 * Let’s talk about the pages you foresee yourself needing: Question 4 * What’s your lead magnet? Could be a video or pdf that educates them and shows them you are an authority or maybe a coupon code. (If relevant to your project) Question 5 * What’s your ONE main call to action on the site? To purchase a product? To book a call? Pick one main goal. Question 6 * Do you have an email sender that will be used and any other welcome email or email template questions? (If applicable) Question 7 * Do you have a domain yet? If so, who is it through? Thank you!
